Number of social media users worldwide 2010-17 with forecasts to 2021. Most popular reasons for internet users worldwide to use social media as of 1st quarter 2021 [Graph]. Found inside – Page 229Number of global social media users 2010-2021. Retrieved from https://www.statista. com/statistics/278414/number-of-worldwide-social-network-users/ Statista. (2019b). Social media usage in the United States. 11 new people start using social media every second. Key US Network Growth Statistics 2020-2021: Sources: Statista, PEW Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepioâs Analysis. Below, we have the average daily time spent on social media in hours and minutes from 46 countries; the data source is the Global Web Index 2020 report. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, it’s very different from something like Facebook). By region, social media growth in 2019-2020 is led by Asia: The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, Americaâs social media growth rate between 2020 and 2021 was, The total number of users America has grown by, Out of the 46 countries surveyed, people in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. Interesting that youtube is considered social media. In the U.S., only 27% of people actively use social media in their jobs, compared with the highest by country in Indonesia at 65%, or the lowest at 13% in Israel. The current percentage of people using social media is 56.8%% of the worldâs total population. World's Most-Used Social Media Platforms July 2021 DataReportal. 2 hours a day on facebook is hard to see, but if you’re watching videos on youtube it would make sense. Most Popular Social Networks. As soon as this statistic is updated, you will immediately be notified via e-mail. Please read each slide carefully to understand which metrics we’ve used for each platform. As a Premium user you get access to background information and details about the release of this statistic. Found inside – Page 912017 International Economics Conference in Sibiu (IECS) Silvia Cristina Mărginean, Claudia Ogrean, Ramona Orăștean ... 7, 180–193 (2012) Statista – The Statistics Portal: Number of social media users worldwide from 2010 to 2021. Sites like Facebook and Instagram are more female orientated, especially Pinterest, which dominates with female audiences. There you have it for my rise of social media statistics roundup. Even on a global stage the speed of diffusion is striking: Facebook surged … The chart below shows the extent of these overlaps, with fresh data from GWI providing valuable insights for anyone looking to build a social media ‘mix’ or digital marketing plan. Found inside – Page 259Chelmis, C., Prasanna, V.K.: Social networking analysis: a state of the art and the effect of semantics. ... from 2010 to 2021 (in billions) (2017). https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. Featuring essays about fourteen countries in the Asia-Pacific region, this book provides fresh perspectives at cultural dialogue. The number of global social media users is expected to reach 3.1 billion by 2021. Global Social Media Overview July 2021 DataReportal. 1.1. How many internet users worldwide visit social platforms regularly? An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americaâs population in 2011. Marketers rely on current social media statistics and trends to guide their campaigns and other social media-related activities. As of 2020, There Were More Than 4 Billion Global Internet Users [2]. Here are the most important social media statistics you need to know in 2020. Global social media Stats. Found inside – Page 63Clement, J.: Number of social media users worldwide 2010–2021|Statista. Statista (2020b). https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ 16. Clemons, E.K., Wilson, J., Matt, C., Hess, T., Ren, F., ... Every day, the number of social media users increases. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Found inside – Page 5721 Statista, “Number of Social Media Users Worldwide from 2010 to 2021 (in billions),” Statista (2018), https://www.statista.com/statistics/278414/number-of-worldwide-social -network-users/. 22 S.J. Gilbert, “The Value of Environmental ... Gen Zs are spending almost 45 hours a day on social media while Millennials spend an average of 38 hours YPulse 2021. Facebook: number of monthly active users worldwide 2008-2021, Instagram accounts with the most followers worldwide 2021, Number of apps available in leading app stores 2021, Most popular global mobile messaging apps 2021, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. Internet users in Saudi Arabia. Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. Which gender uses social media more by platform? It's safe to say that social media has taken the world by storm, and with over 3 billion users worldwide, it doesn't show any signs of slowing down. Social media statistics for the Philippines. 32.23 million. We list the relevant social media statistics that will help you with your goals and marketing efforts. That's nearly half of the world's population! In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. It also has 1.84 billion users that are visiting the social networking site on a daily basis. Globally, internet users are spending more than 33% of their internet time on social media. General Social Media Usage Statistics. Another report from mobile data and analytics firm App Annie estimates that TikTok will reach 1.2 billion monthly active users in 2021. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Show sources information "Most popular reasons for internet users worldwide to use social media as of 1st quarter 2021." As of 2019 and 2020, the average daily social media usage … The number of social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, reaching a total of 3.96 billion. 1. In 2021, there are 3.96 billion social media users around the world. World health statistics 2018 focuses on the health and health-related Sustainable Development Goals (SDGs) and associated targets by bringing together data on a wide range of health-related SDG indicators. What else would you like to see added to this roundup? It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Found inside – Page 4January 2019's digital media statistics are shown in Figure 1 in detail. ... 2013 2014 2015 2016 2017 2018 2019 2020 2021 Number of Users in Billions Figure 2: Statista (2019), Number of Social Network Users Worldwide from 2010 to 2021, ... It’s also worth noting that comparisons of social media users to total population may under-represent the full extent of social media use, because most social media companies restrict use of their platforms to people aged 13 and above. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. These figures suggest that more than 9 in 10 internet users now use social media each month (learn more about their broader internet behaviours on our Global Digital Overview page). 97% of B2B marketers use LinkedIn to help drive their content marketing strategy. So, how big is social media and how has it evolved today? Your email address will not be published. Yes, they're using other social networks, as we just showed you. For example, Filipinos spend a little over four hours a day . The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. The average daily usage is 2 hours and 25 minutes. For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. YouTube is the number one downloaded app … Four of these six platforms are owned by Facebook. The top social media networks ranked by the number of active users are Facebook, YouTube, WhatsApp and Facebook Messenger. For the latest survey data on social media and messaging app, see "Social Media Use in 2021.. A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Found inside – Page 454Number of global social media users 2010-2021. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ Statista. (2019b). Most famous social network sites 2019, by active users. Popular … Sounds simple enough, but it's a wildly popular concept. About 51% of the world's population has a social media account. Found inside – Page 194Global daily social media usage by age 2016. Retrieved from https://www.statista.com/statistics/613456/daily-social-media-usageworldwide-age/ Statista. (2016). ... Number of worldwide social network users 2010–2021 | Statistic. The latest (January 2021) TikTok statistics indicate that the social media platform had 689 million monthly active users globally (DataReportal, 2021). By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. "The Index benchmarks national gender gaps on economic, political, education- and health-based criteria, and provides country rankings that allow for effective comparisons across regions and income groups, over time"--Page 3. The number of social media users in the Philippines increased by 16 million (+22%) between 2020 and 2021. New, Insights into the world’s most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development, Find studies from all around the internet. Globally, over 3.6 billion people use social media and the … and over 1 Mio. 68. 39% of users are LinkedIn premium account holders. 93.31%. Facebook marketing takes up a significant amount of digital ad spend in 2021. Found inside – Page 316There are around 2.77 billion social media users worldwide (2019), up from 2.46 billion in 2017.10 This is obviously a ... “Number of social media users worldwide from 2010 to 2021 (in billions),” Statistica. the Statistics Portal, ... Found insideThis edition of The State of the World’s Forests is aimed at enhancing our understanding of how forests and their sustainable management contribute to achieving several of the SDGs. Found inside – Page 42116th International Conference, iConference 2021, Beijing, China, March 17–31, 2021, Proceedings, Part I Katharina Toeppe ... Statistics show that the number of social media users worldwide has increased from 0.97 billion in 2010 to 3.96 ... Thanks! How many people use social media globally? 5. 100 Social Media Marketing Statistics You Should Know . As you might expect though, these preferences vary considerably by age and by gender. Assuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 15 percent of their waking lives using social media. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. A paid subscription is required for full access. Found inside – Page 979Most popular social networks worldwide as of April 2018, ranked by number of active users (in millions), available at: https://www.statista.com/statistics/272014/global-social-networks-ranked-bynumber-of-users/, last accessed: April 22, ... General social media demographics. A Hubspot survey seems to indicate that social media purchases are trending upward. In general, Internet usage rates around the globe have been increasing at an exponential rate. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. The network is dominant in other statistics as well, with 2.74 billion monthly users. We won’t share your details with anyone else.Please read our privacy policy for full details. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). There are 4.14 billion active social media users around the globe. For context, the latest data suggest that the number of social media users around the world now equates to more than 70 percent of the eligible global population. Found inside – Page 28Number of social network users worldwide from 2010 to 2021 (in billions). https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ Euractiv. (2013). MEPs approve laws to curb counterfeit drugs. Instagram user and usage statistics There were 89.00 million social media users in the Philippines in January 2021. General LinkedIn statistics. Register in seconds and access exclusive features. Social Media Statistics 2021. Here are a few general social media demographic points you should know to help your brand find success: #1: In October 2020, the number of social media users worldwide passed the 4 billion mark. By comparison, this shows just how “mobile” social media is. The ideal entry-level account for individual users. As you’ll have seen by now, social media platform preferences vary from one country to another, so it’s important to dig deeper into the data to understand what’s happening at a local level. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Indeed, if reach is your primary objective, you can focus on just one or two of the larger platforms, safe in the knowledge that you have the potential to reach 99 percent of social media users. Thank you! The main reason for an increase in web connectivity is the mobile phones. Internet: 4.66 billion people around the world use the internet in January 2021, up by 316 million ( 7.3 percent) since this time last year. This graph shows the stats of social media in Africa based on over 10 billion monthly page views. The only social media platforms to pass the 1 billion monthly active users (MUA) mark are Facebook, Instagram . It's demographics skew slightly older, with 30-49-year-olds making … Press Releases; FAQ; About; Feedback; Statcounter Global … In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. Twitter has 350 million MAU. In this awesome statistical roundup, youâll discover the latest social network data by the numbers and key demographics, hereâs a summary of what youâll learn below: So without further ado, letâs dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Social Media Platform Audience Overlaps July 2021 DataReportal. 72.38%. Social media - Statistics & Facts Published by Statista Research Department, Feb 25, 2021 One of the defining phenomena of the present times reshaping the world as … But Facebook is the one most people use most often. The database, the full text of the report, and the underlying country-level data for all figures—along with the questionnaire, the survey methodology, and other relevant materials—are available at www.worldbank.org/globalfindex. * Note that we report both monthly active user figures and potential advertising reach figures for various social media platforms in our reports. Found inside – Page 98In Canada: • 63 percent of the Canadian population is familiar with the term “podcasting” • 36 percent listened to a podcast in the last month Source: PodcastHosting, “2021 Global Podcast Statistics, Demographics & Habits,” January 1, ... A total of 17 social media platforms now have 250 million or more monthly active users (MAU): Facebook - 2.74+ billion. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Who uses social media? 92% of B2B marketers have LinkedIn included in their digital marketing mix. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. There are 4.2 billion active social media users worldwide. Our latest data show that there are 4.48 billion social media users around the world in July 2021, equating to almost 57 percent of the total global population. For example, different people will use different platforms for different needs, and it’s well worth marketers exploring these needs to identify which platforms are best suited to individual campaign and activity objectives. Yet, these global statistics gloss over some significant differences from one country to another. The World Health Organization estimates global life expectancy to be 73 years. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 - and this number is only going to continue growing over … Global Social Media Stats - DataReportal. Surprising Social Media Recruiting Statistics (2021) Posted March 9th, 2021. . The key takeaway from this great data is that marketers don’t need to be on all platforms at the same time in order to reach the majority of their audiences. LinkedIn is the oldest of the major social networks still in use today. The average penetration rate globally is 49%. As for other Facebook usage statistics, Messenger has 1.3 billion users, whereas 500 million people worldwide . Found insideThis new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. All social networks report growth data on the number of monthly active users or MAUâs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. 2021 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Infinite … 100 Social Media Marketing Statistics You Should Know . In 2017, less than 2.5 billion people were on social media worldwide. According to Statista, as of the first quarter of 2021, Twitter boasted 199 million monetizable daily active users. Consumers spend an average of 2 hours and 24 minutes every day on social media and messaging apps. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. Editor's Note: This post was originally created in 2018 and has since been updated to reflect 2021 data. Internet usage stats show that there are more than 3.2 billion internet users worldwide. Our latest data show that there are 4.48 billion social media users around the world in July 2021, equating to almost 57 percent of … In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Show publisher information, According to the source: "Respondents could select multiple answers. 25 million. 67. GlobalWebIndex, & We Are Social, & GlobalWebIndex, & We Are Social, & Hootsuite, & DataReportal. Found inside – Page 742. Statista: number of social media users worldwide from 2010 to 2021 (in billions). 2018. https:/ /www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/. 3. Statistica: social media usage in the United ... According to the Global Web Index, the average number of social media accounts a millennial or Gen Z-er has is 8.4 worldwide, up 75% from 4.8 accounts in 2014. A survey conducted by Monster found that 65 percent of respondents would be opening to hearing about a new job opportunity. Found inside – Page 115Global social media ranking 2019. ... Number of social media users worldwide 2010-2021 . [ online ] . Available from : https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ [ Last accessed October , 2020 ) ... Social media user numbers have surged in the past 12 months too, with 520 million new users joining social media in the year to July 2021. Social … 53.6% of the world's population uses social media. Thus, up to January 2020, social media penetration in Singapore had touched 79%. You only have access to basic statistics. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. In 2019, an estimated 2.95 billion people, or 77.0% of internet users globally, will use a social network at least once per month. Please authenticate by going to "My account" → "Administration". In, GlobalWebIndex, und We Are Social, und GlobalWebIndex, und We Are Social, und Hootsuite, und DataReportal. Singapore Social Media Statistics. When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. These figures place the popular app as the 7th largest platform, well ahead of others that have been there for a lot longer such as Twitter, Snapchat, and Pinterest. TikTok, known as Douyin in its home market, was launched in China in September 2016. As you can see from the data above, social network usage is different for men and women globally when examining location. facts. Total active social media users: 3.484 billion (We Are Social) Daily time spent: People spend 2 hours and 23 minutes daily on social media browsing and messaging (GlobalWebIndex).Additionally, 98.55% of people use at least four social media channels daily (GoodFirms). It has also become the most important social media site for marketers despite declining organic reach. Found inside – Page 13influencers—people with large followings who are paid to promote products on social media—share their carefully selected, ... Social Network Users Worldwide (2010–2021) About 3 billion of the world's 7.8 billion people have at least one ... Certainly, the biggest internet trend of the past 20 years is that an increasing amount of people are coming online, therefore the whole world is getting connected. Favourite Social Media Platforms by Age and by Gender July 2021 DataReportal. While this is more than half the world's population, it's a significant decrease from 61% in 2020. (July 21, 2021). There were 3.5 billion active social media users worldwide in 2019 (45% of the world's population). Found inside – Page 251Number of social media users worldwide from 2010 to 2021 (in billions). Retrieved from www.statista .com / statistics / 278414 / number - of - worldwide - social -network - users/ Twitter. Sources: Data Reportal, BankMyCell, Statcounter. Facebook is the leading social media platform, reaching 59.0 percent of social media users. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Only 16% say they use Instagram most often, and 5% name Twitter as their most-used social media site. Then you will be able to mark statistics as favourites and use personal statistics alerts. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2021? The majority of internet usage comes from 3 countries, the US, China, and India. Found inside – Page 28First International Workshop, CONSTRAINT 2021, Collocated with AAAI 2021, Virtual Event, February 8, 2021, Revised Selected ... Statista (2020). https:// www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. 54% of American social media users say Facebook is the platform they use most often. "Most Popular Reasons for Internet Users Worldwide to Use Social Media as of 1st Quarter 2021. Media trust worldwide has dropped by 8% between 2020 and 2021. Japan has the second biggest audience based on the number of Twitter users (54.15 million), followed by India in third place (18.8 million). The typical user actively uses or visits an average of 6.6 different social media platforms each month, and spends an average of close to 2½ hours using social media each day. ( now closed ) of 115.59 % in 2019 ( 45 % of the metrics …! Simple enough, but if you ’ re watching videos on youtube it would make sense users could add and. Of technology adoption, itâs mind-blowing to see added to this roundup the in... Significant amount of digital ad spend in 2021. it for my rise social... 39 % of B2B marketers have LinkedIn included in their digital marketing mix: [. -Network - users/ Twitter with 73.2 million users as of 1st quarter [... 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